Sunday, 20 May 2018

FINAL PRESENTATION




SPEECH SCRIPT:

Hi everyone! In my presentation I’m going to talk a little bit about what I’ve learnt this year, how I’m trying to find my place in the creative industries, and what I’m aiming to achieve in the future. 

So starting with one of the biggest things I did this year, my involvement in the Colours May Vary show.

COLOURS MAY VARY: The Colours May Vary exhibition was really important for me. To explain the growth I’ve made this year, I want to explain where I started. Before uni, I used to be a really reserved anxious person. I was scared of anything I hadn’t done before, I had no confidence in myself. So I’d never try anything new for fear of failure. I always stuck to my comfort zone. And because of that I never got better, never grew, never changed.

When I came to uni I wanted to change this because it was holding me back. In first year I definitely pushed myself and grew. I wanted to try difficult things, things that made me really anxious, or things I knew I wasn’t good at.

From doing this I’ve started to love being in these situations that i”m not sure of. I’ve discovered I like learning, I like pushing myself, I like the weird growing pains you get when you’re grappling with something difficult. I’ve discovered a lot about myself and my practice by being more adventurous.

So I decided to try and put myself forward to be the ‘organiser’ on our part of the Colour May Vary show, something I had absolutely no experience in.

Doing this helped me really get a sense of how much work goes into an exhibition, and how to properly conduct yourself when working in the professional world. I was sending loads of emails everyday, trying to make sure everyone knew what they were doing, and trying to always be professional.I didn’t want to be the reason the whole event went poorly, so I really tried to be super efficient and get everything sorted on time.

Everyone put in loads of hard work and I think it paid off! I was ridiculously stressed the whole time because I was sure I was going to mess something up, but I actually found I really enjoyed being in charge. This role made it obvious to me that I’m a perfectionist, and I’m neurotic person. Because of this I really excel in organisational roles. I’m glad I did this because I now know that in the future I’d love to organise events, or curate exhibitions, or just tell people what to do. Being organised and in charge is my thing, and I’m glad I’ve realised that.

FUZZY LOGIC: More recently, I designed the poster for the fuzzy logic ball after party. I’ve never done a proper event poster, but I was interested in having a go so I decided to challenge myself again with something new. I got this opportunity by showing some of my work I did for the hookworms brief and proposing how I’d use the artwork to create a new concept. This was a quick turn around, super fun to do, and I’m really happy with the work. I was surprised but pleased, because by doing this I realised I quite enjoyed a simple, quick, kind of commercial job like designing a poster. I thought advertising and posters wasn’t a place I would really work in illustration, but this made me think again about it.

GIRL GANG LEEDS: I’ve also been focusing on trying to get involved in the Leeds art community and work on my professionalism outside uni. In an attempt to get some practical selling knowledge and make contacts and friends, I’ve been selling at art markets and on Etsy. I’ve sold at girl gang art market twice now, both times selling a few different people’s work, as well as my own. 

I’ve always been the head of the table, organising money and stock sheets and our display. From doing these markets I’ve learnt a lot about marketing and selling yourself. Everyone else has so much personal branding to make sure you can’t leave without knowing who they are. I’m doing the art market in a week or two and for that I’ve tried to make my branding cohesive and make sure my work is easy to find online.

CONTACT REPORT: Now onto my PP work this year! For my contact report, I approached Hey Ho Print Co. They describe themselves as ‘an open-access educational and resource centre dedicated to printed arts and design.’. They host workshops in various craft and print based activities. I approached them because they’re based in Saltburn, which is close to where I’m from back home up north. I wanted to investigate how they’d approached starting a creative business, and how they work as a creative person in my home area. I’ve always been told that being creative in my home town was never possible, there’s not enough money or opportunities or even a real audience for it. However, there’s definitely a small art community that I’d love to be a part of in the future (especially over summer) so I questioned them about this. I asked about how they work with creatives in the area, how they find the work they sell, and why they’re still based in a small town instead of moving to a city. 

Sophie, who I talked to, works as a graphic designer and told me most of her work actually comes from Teesside. She told me that Hey Ho brings in all kinds of people, and because of its location creatives in the area find it on their own and a community has grow around them. Learning about Hey Ho’s story and growth really inspired me to try and get involved in my local area as well as Leeds.

COLLAB: My collab group was called Ey Up! and we were a diy small press, focusing on showcasing independent businesses in Leeds through free illustrated zines. While I could say a lot about this project, I want to talk specifically about what was new for me and the important things I learnt. Firstly, I took on the more business side of our research. Costing up our project, finding printers, and working out how we could earn money. In my own practice I’ve never been too business savvy. I do sell at print fairs and online, but I could really improve on the finance side of things. I think working through all of this with spreadsheets and looking at grants, really helped me realise how I could organise and manage my own practice more professionally. As well as this, it made me think about actually proposing my creative ideas. If there’s something I’d like to do, I could write a proposal and ask for funding. I could try to make it a real professional plan, and it could actually work. Now that I’m thinking about events managing and curation, I think being open to proposing my ideas could really further my practice.

COP: my COP project this year has really changed my practice and COP is kind of becoming my favourite module. To explain what I did briefly: my work was inspired by this weird book called ‘The Age of Wire and String’, and in that book the author basically tells a story of these people and their history. The main point is that the language is distorted and warped and abstracted. It makes no sense really but you get this amazing experience from being immersed in this narrative you can’t fully decode. The illustrations are equally hard to read and vague, but it all works together to create a really interesting narrative.

so in my project I did a similar thing with my illustrations, but focusing on my natural landscape at home, because I’ve always loved it. It’s kind of the centre of town, but also kind of ignored and forgotten. I think the relationship people have with it is really cool, and I wanted to create a story around this. So it was loosely based on the beach, but the language and imagery separated it and abstracted it so it became ambiguous and new. 

From this project, I realised I love working with narrative, but I don’t want to illustrate what’s already written. My practice is starting to become based on this idea of working with text in this ambiguous way. I want to focus on mood and tone and atmosphere, and taking a death of the author approach I just want to focus on the fact that there is no specific reading. It’s whatever the audience gets from it. It’s kind of a post modern approach, and something I’m still trying to learn more about and find the right language for. Research is also  something I really enjoy. This project took a look of documenting, visiting, recording and all that really helped me with my image making and getting a feel for that mood I wanted. Overall COP was really influential for my practice, helping me find out things that are important to my work and also the kind of context my work might fall into. Narrative is my happy place but I think I’m trying to do something innovative inside it.

504: 504, on the other hand, was a struggle for me this year. I tried to take all I’d learnt about illustrating text and my practice from COP into this project, but I was working with a completely different kind of text. It was a story, it was super descriptive, and it was for an all ages audience so I wanted it to be appropriate. I basically did everything I just talked about not doing in my COP. I think I did this because I was illustrating four specific double page spreads, and got too worried about matching images to specific sentences. I got stressed about it reading like a book, instead of using the context of a book to do something interesting. I was pretty disappointed in my work, I thought it was boring, stagnant, and just mirroring the text. It didn’t have any of that quality I was trying to reach, because I became unconfident in my approach. I thought that ‘children’s books don’t work that way’. 

When Laura Carlin came into talk, everything she said was literally everything I’ve been feeling recently. Her talk actually really helped me feel like the struggle  I was having was important to my growth, and not just a failure.

Everything she was trying to do with children’s books was what I wanted to be doing. Pushing the audience, not patronising them. Making poignant, sensitive work. Not just illustrating the text. Telling a story with pictures not just words.

The talk made me think that books, and specifically children’s books, could actually really be for me, and that it might be something I want to try and approach in the future. I’ve always been nervous of books, and I think it shows in this work, but I think it could actually be a good place for my illustration. I think I just need some time to settle into it.

THIRD YEAR:

For my future plan, I’d love to take the stories I found in 504, there’s about 5 or 6, and use them as some material to make content from. I’m hoping I can continue to experiment with narrative and explore publishing as a place for my practice. 

I’m also thinking about writing some proposals for ideas I have or trying to get involved in creative events. My COP and Contact Report really made me think about my home and how I wish there was more going on creatively in that area. I’m not sure what I’d like to do yet, but I’d love to do something creative to benefit the community so over summer I’m going to try and write a proposal for that. Maybe creative workshops with kids, or something to liven up some of our area.

Another small goal is to become more well read. I know my practice really benefits when I’m full of references and inspiration. From working with a lot of written fiction this year, it's made me feel like I need to get back into reading and literature again. History, reading and writing used to be a big part of my personality, and I think it would enrich my practice. 

My plans for next year aren’t really pinned down, but I want to take the summer to concrete what I really want. Some goals I do have are: travel, improve my online presence, get some creative real jobs, maybe do an internship, get more tattoos, learn to cook better, and start writing again. These are all quite vague but all things that feed into my practice in small ways. I've definitely learnt a lot this year, and grown a lot, but I'm hoping to grow even more next year.

Thank you for listening, that's everything I have to say. Any questions? 

Tuesday, 15 May 2018

STUDY TASK 10

NOTES:

-use rule of threes (to conduct sentences and structure speech)
-structure speech and let audience know this at beginning, so they can follow along/be engaged/understand when you'll be finishing 
-bookends (using a consistent point to begin and end) 
-don't use filler words, take a pause instead (more confident, less messy, gives you time to read notes and think)
-don't talk when looking at notes
-eye contact (don't stare at one person, don't scan the audience too quickly. maintain eye contact with people around the group to make them feel involved) 
-volume (be loud enough and project your voice)
-pitch (try to sounds engaged not monotone, ask questions or make points with appropriate emphasis)
-speed (don't talk too fast, take time to let them hear you and understand what you said, pause when necessary to let audience think)
-stand still but comfortably, try not to move/tics

PRESENTATION STRATEGY: 

-three sections of my talk: uni developments/personal developments/third year plans

uni developments:
-COP (discovered more about my practice in terms of the way I make images/narratives, taking a post modern approach, research as a key part of my work process and projects, the work I made is definitely something I want to continue into my personal practice to make into a real project)

-504 Book Project  and Laura Carlin talk (really important for me figuring out where my practice lies in illustration, thinking about if I want to work in children's illustration and if sequential image making suits me, a big struggle of a project, definitely has failures and strengths, a learning curve, plan to continue in third year)

-Contact Report (Hey Ho Print Co, looking into selling and shops, how small independent businesses interact with illustrators, helpful for making contacts for after uni, asking about my home area and how i might work over summer/interact with another artistic community)

-PP collab (Ey Up!, organisation and planning, practical skills/business awareness and finance, the work that goes into a group project)

personal developments:
-Colours May Vary (challenging myself, organisation, time management, talking to people and communication, getting things done while working with a big group of people, i like organising and being in charge)

-Selling at art markets/exhibitions (professional work outside uni, selling, business side, etsy, making connections, getting a feel for the local community and getting involved)

-Fuzzy Logic Poster (paid work, short deadline, using my uni work to apply for projects, pitching, connections, outside my comfort zone but fun)

third year plans:

Monday, 14 May 2018

STUDY TASK 9


CV

Gabriella Joy
102 Hartley Avenue, Leeds, LS6 2HZ
Mobile number: 07496 115979


Education:

2017-2019                 
Leeds Arts University
BA Hons Illustration: Currently studying

2015 - 2016                
Cleveland College of Art and Design, Middlesbrough 
BTEC Level 3 Foundation Diploma: Distinction

2013 - 2015                
Prior Pursglove College, Guisborough
A levels: English Literature (A), Fine Art (A), Graphic Communication (A*)


2009 - 2013                
Rye Hills School, Redcar
GCSEs: English Literature (A*), English Language (A*), Maths (A), Biology (A*),      
Physics (A), Chemistry (A), Fine Art (A*), Photography (A*), History (A*), 
Spanish (A), Religious Studies Short Course (A) 
BTEC Level 2 Extended Certificate: Sport (D*)
OCR Level 2 National Award: ICT (Distinction)

Work experience:

April 2018    
                                   
Table Seller 
Girl Gang Leeds Arts Market

In this role I sold artwork of my own and by 2 other artists, I was the organiser of this project. This involved stock management, money management, sales, and general planning and organising. I continue to sell at markets hosted by Girl Gang Leeds.


February 2018          
                      
Exhibition Organiser
Colours May Vary/Leeds Arts University

In this role I organised a group of around 30 students in setting up an exhibition in collaboration with Colours May Vary. I was the liaison between our group and CMV. My roles included planning and leading meetings, assigning roles to all involved, contacting CMV, sending invitations, setting deadlines, and finally curating the layout of the show itself.


November 2017           
                   
Table Seller 
Girl Gang Leeds ‘Cool for Crafts’ Arts Market

In this role I sold artwork of my own and by 5 other artists, I was the organiser of this project. This involved stock management, money management, sales, and general planning and organising. 


September 2017     
                        
Volunteer
Leeds Arts University Young Creatives 
(In Partnership with Thought Bubble Festival)

In this role I ran a monster themes mask making workshopfor children with two other students from my course. My responsibilities in this role were to plan the event, set up, make examples for the children, help with crafts, represent my course (Illustration BA Hons), and clean up.


July 2017                                         

Volunteer
Herbal Heritage workshop (Tees Valley Wildlife Trust) 

In this role I assisted Sue with setting up, signing people in, helping with demonstrations and craft exercises, and cleaning up afterwards.


June 2017                                        

Seller/Customer Assistant                                                           
Leeds Arts University Arts Market
                                                          
In this role I worked the opening night of the Leeds Arts University Art Market. My responsibilities were keeping the tables organised, selling work, stock taking, and packaging work, as well as representing my university and helping customers.


April 2015 - November 2015         

Customer Assistant/Server/Cashier                                                     
Seabreeze Fish and Chip Shop, Redcar
                                                          
In this role I served customers, washed dishes, and cleaned and stocked the shop. My main focus in this position was ensuring a fast and easy process for the customer, maintaining customer relations and making sure the shop was fully stocked and clean at all times. 






Sunday, 13 May 2018

STUDY TASK 8



MY SCRIPT:


'We’re a collaborative small press, aiming to promote independent businesses in Leeds. 
Our target audience is generally students, especially freshers. We plan to release free DIY style zines periodically on topics such as gigs, film, coffee shops ect.

Our ethos behind this idea is that as illustrators we want to also support creative, independent people and we love the businesses in Leeds that we want to feature. Leeds over the past years has definitely had an image change, and as we all love Leeds we want to celebrate it and show off its best bits.

When first moving to a new city it can be hard to find things outside of the common, mainstream stuff and students are pushed to go to events that don’t have an arty/alternative vibe. We want to promote things that aren’t nights out or club events, places you can go alone or take friends or meet new friends there.

Leeds List already exists, and we want to approach in a similar way but with an illustrative feel, and to have a more curated approach picking only smaller and our favourites places/events to share. Our work will be passionate, fun, uplifting. In the same vein that ‘Its Nice That’ started to purely support and showcase excellent things going on in the art community, we want to highlight excellent things happening here in Leeds.'

REVIEW:

I think our presentation went well, I made the presentation and made sure everyone had a part to discuss/each point of interest was covered and we were all involved. As a group, we all decided on our 'speciality' area and this helped us have more focused research. While I put together the presentation, my areas were introducing us and financing. I researched ads/sponsorships/funding/put together a university model plan. I also researched costing out of plans and different printing businesses we could use. Lizzie was focusing on printing, book design, aesthetic, ect so I passed this info on to her and she presented it.

I think mine and Katie's research through emails with practising professionals and groups similar to us was really successful, helped express our brand effectively and gave us some helpful market research. This project opened my eyes to the amount of planning that goes into projects like this, and how I feel about working in a team. I think if we had more defined roles and stricter deadlines we would have been more efficient and successful. I tried to not be overly controlling, as I know I stick to leader roles, but I think having someone 'in charge' would have directed us and kept us more accountable to our work. While our work wasn't unsuccessful, our plans were too fleshed out and could be more realised and researched. 

PHYSICAL WORK I DID FOR THIS BRIEF: