STUDY TASK 8

MY SCRIPT:

'We’re a collaborative small press, aiming to promote independent businesses in Leeds. 

Our target audience is generally students, especially freshers. We plan to release free DIY style zines periodically on topics such as gigs, film, coffee shops ect.

Our ethos behind this idea is that as illustrators we want to also support creative, independent people and we love the businesses in Leeds that we want to feature. Leeds over the past years has definitely had an image change, and as we all love Leeds we want to celebrate it and show off its best bits.

When first moving to a new city it can be hard to find things outside of the common, mainstream stuff and students are pushed to go to events that don’t have an arty/alternative vibe. We want to promote things that aren’t nights out or club events, places you can go alone or take friends or meet new friends there.

Leeds List already exists, and we want to approach in a similar way but with an illustrative feel, and to have a more curated approach picking only smaller and our favourites places/events to share. Our work will be passionate, fun, uplifting. In the same vein that ‘Its Nice That’ started to purely support and showcase excellent things going on in the art community, we want to highlight excellent things happening here in Leeds.'

REVIEW:

I think our presentation went well, I made the presentation and made sure everyone had a part to discuss/each point of interest was covered and we were all involved. As a group, we all decided on our 'speciality' area and this helped us have more focused research. While I put together the presentation, my areas were introducing us and financing. I researched ads/sponsorships/funding/put together a university model plan. I also researched costing out of plans and different printing businesses we could use. Lizzie was focusing on printing, book design, aesthetic, ect so I passed this info on to her and she presented it.

I think mine and Katie's research through emails with practising professionals and groups similar to us was really successful, helped express our brand effectively and gave us some helpful market research. This project opened my eyes to the amount of planning that goes into projects like this, and how I feel about working in a team. I think if we had more defined roles and stricter deadlines we would have been more efficient and successful. I tried to not be overly controlling, as I know I stick to leader roles, but I think having someone 'in charge' would have directed us and kept us more accountable to our work. While our work wasn't unsuccessful, our plans were too fleshed out and could be more realised and researched. 

PHYSICAL WORK I DID FOR THIS BRIEF: