- bespoke/hand crafted jewellery company. victorian/mourning/witchy/gothic style.
- tertiary sector. started by one person (freelance practitioner). presents business as one person rather than a company. social media presence in first person, very personal.
- involved in retail service. fashion/design/photography.
EVIE MAY ADAMS (CERAMICS)
- illustrator translating work onto ceramics.
- tertiary sector. freelance practitioner. selling one off objects.
- also works with retail shops/businesses to collaborate on branding/packaging (e.g. candles)
- retail industry. sells herself and also through other businesses. focus on homeware/lifestyle.
INKWELL ARTS
- quaternary sector (charity providing cultural and educational events)
- focus on mental heath and arts, being a safe space, providing exhibitions, community events, classes and a cafe
- in collaboration with Leeds Mind
CREEPYYEHA
- bespoke/handmade lingerie/garments. high quality materials and tailoring, BDSM/bondage/gothic style.
- tertiary sector. freelance practitioner owns this business. social media is first person/she models/writes/makes/ships/ect. creepyyeha/yeha leung is a person and a brand.
- worn by celebrities, almost 300k instagram followers.
- involved in retail service. fashion/design/photography/visual arts/film and music industry.
- SUCCESSFUL- high quality products and well cultivated brand image. large community audience, seeing someone wearing these pieces really defines them as a person. work is INCREDIBLY recognisable. use of social media furthers the brand, promotes the items and secures the aesthetic you buy into. celebrity customers introduce work into film/art/music/other forms of art and media.
THE EXPLORERS PRESS
- pin/patches/accessories lifestyle brand. travelling/'wanderlust'/outdoor/explorer aesthetic.
- tertiary sector. creative team/business, all social media is presented as a group, no one person/persona.
- retail industry. fashion/homeware/lifestyle/outdoor activities/film/video/photography.
- SUCCESSFUL- branding is cohesive, when buying these items you are also buying a lifestyle/a motto/a way of living. items fits the ethos of brand and also the aesthetic of the ethos/brand.
